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Back to the Ezine Index
Starting Your Ezine
By: Stacy Perez
Being an ezine publisher, you will find, is one of the best income generating opportunities online.
Initially, getting your ezine started is time consuming, but once you have it together, you will find it was worth every minute of your time.
I am about to show you how I have grown into being a successful ezine publisher. I started my first ezine September 2000 and today, August 2002, my DotComMommies.com ezine has about 35,000 subscribers. My ezine produces on the average of $500 a week just from one mailing.
Let's get started in creating your ezine so you can make a nice income.
Subscribe to other publisher's ezines
Subscribe to as many ezines that are similar to what you want your ezine to be about.
By subscribing to similar content ezines, you can see what other publishers are doing. It will provide you content ideas, resources, and how they are making money.
1. Go to a search engine like www.mamma.com and search for a related topic to your new ezine.
2. Go to email list hosts like
www.yahoogroups.com or www.topica.com and search for lists that are announcement lists for newsletters.
When you start receiving other publisher's ezines, I would recommend putting them in a folder in your email program. I use Outlook Express and place ezines in different folders to reference too.
What to do with other publisher's ezines
You want to read each and every ezine you subscribe to on a regular basis. There are reasons why and I am going to tell you.
1. Getting ideas of how you want to format your. Seeing the format of other ezines will give you lots of great ideas on how to create your ezine format.
2. You want to see what each publisher puts in their ezine to give you lots of ideas on content. Do they write their own articles or use other people's articles?
3. Check to see if publishers have paying advertisers like top sponsor advertisements or any other advertisements. Also look
to see if they have a section called something like, "For Advertising Rates, go here..." You are checking to see how much they charge for advertising and where they place advertisements in their ezines.
4. You also want to see if they have the total subscribers posted in the ezine. If they don't then ask. You are trying to compare the advertising rates to how many subscribers. This will give you a realistic amount to charge potential advertisers.
5. Is the ezine publisher using affiliate programs? This is a way ezine publishers can make some extra money on top of paying advertisers. You want to see who they use for their programs and sign up.
Ezine Content is Gold
You want to make your ezine something that every subscriber is going to open up and read.
Personally, I am subscribed to hundreds of ezines, and I do not have time to read them all, but there are a few I will read every time I get it.
Why is that?
There are really good ezines out there that are packed with great information. I want to make sure I am on top of what is going on with making money online.
Content is the key. Good content will not only keep subscribers subscribed, but it will also keep subscribers reading it and checking out what you have inside. Happy subscribers = higher earnings for you.
Also, an ezine that has really good content would be an ezine that a current subscriber shares with their family and friends, which would turn into more subscribers for you.
Deciding what to put in your ezine
1. Articles
I feel it is very important to either write your own articles or use other people's free articles. Of course, writing your own articles sets a value to your ezine and makes it original.
Before announcing your ezine, I suggest starting to write some of your own articles to put inside your ezine, if you decide to have articles. You want to make sure you have a supply of them ready to go.
2. Affiliate Programs
I suggest putting some affiliate programs inside your ezine so you can make money from offering various offers.
3. Decide how many spots in your ezine you will offer advertisers. You may not be able to offer advertising space until you have a small amount of subscribers.
Decide how often you want to send out your ezine
You need to decide how often you want to send out your ezine.
It really depends on how much time you have and how much money you want to make.
You can send it daily, a few times a week, once a week, or monthly. You decide what is best for you.
Finding a place to host your ezine
You need to decide where to host your ezine. I suggest a free host until you have money to pay for one.
The disadvantage of a free host is you have to deal with them running their advertisements through the emails going to your subscribers.
I suggest setting up your ezine at two places. Yes, I said two places and I will tell you why in a minute.
Set up an account and get a group set up at
www.yahoogroups.com and www.topica.com.
Make sure you set these up as "announcement lists" and also when it asks you if you want them listed in the directory, say yes. Topica will allow you to list in two categories. Take advantage of it because it gives you more exposure.
Now, you are wondering why I am suggesting setting up two newsletter hosts. The reason why is because then you will get subscribers visiting your ezine information page on both list hosts. This is a very good thing! I did this EXACT same thing when I first started and it really will give you subscribers quickly.
I know it sounds like a pain to email two lists but let me tell you it will be a benefit later.
When you have a lot of subscribers move them to one list. It is very easy to do. I have moved subscribers around several times.
Get busy it is time to send out your first ezine.
These are the methods I have personally used to start and grow my ezine. If you follow my suggestions, you should see your ezine being a nice income generator.
Best wishes on your success!
Stacy Perez
www.wahp.com
Stacy Perez is a successful mother making a living online. Visit: www.WAHP.com and learn how she inspires Parents to Work @ Home.
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