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Back to the Ezine Index
How To Start an Ezine Encyclopedia
By: Michael Southon

Do you read all your Ezines? Or do you file them away in special folders
and then forget about them?
I used to be like that.
When I first
started subscribing to ezines I was amazed at the quantity of valuable
information that was available for free.
But I soon became complacent
about it. If anything, the 60-odd newsletters I was receiving each month
became a burden. I was suffering from 'information overload'.
Ezines
contain a wealth of information. Every week, in hundreds of newsletters across
the Web, experts share with their readers the latest tips, techniques and
resources they're using to succeed in the world of online business.
But
if you don't have a system for processing and organizing that information,
you'll quickly become overwhelmed by it.
Here's the system I
use:
1. Open a Word document. At the top of this Word document, type
in 15 to 20 'Information Categories', one per line. These are the
categories I use:
- Affiliate
Programs
- AutoResponders
- Banner
Advertising
- e-Commerce
- e-Book
Promotion
- e-Book
Publishing
- Email
Marketing
- Ezine
Advertising
- Ezine
Articles,
- Writing &
Publishing
- Ezine
Promotion
- Ezine
Publishing
- Free
Software
- Internet
Marketing
- ISPs
- Link
Exchange
- PC
Tips
- Search Engine
Positioning
- Traffic
Building
- Web
Hosts
- Website
Design
2. Highlight the first of these Categories. Then go to the
Menu bar at the top of your Word screen and click on 'Format'. In the drop-down
menu, click on 'Style'. A new window will open with a box titled 'Styles'. Click
on 'Heading 1' and press 'OK'. The category you highlighted will be come a
Heading 1. Do this for each Category.
3. When you see an ezine article
that contains valuable information, highlight it, copy it, and paste it under
the appropriate 'Information Category'.
4. Highlight the
title of the ezine article and use the same procedure described
above, but choose 'Heading 2' (instead of Heading 1).
5. Now
go to INSERT | INDEX AND TABLES and insert a 'Table of
Contents'.
You'll find that your 'Information Categories' appear as
Chapter Headings and the title of the ezine article appears as a Section within
a Chapter.
Notice that the page numbers at the far right of your Table of
Contents are hyperlinked; you can go to any ezine article with the click of a
mouse.
This Word document will become your personal 'Web
Marketing Encyclopedia'. It will contain everything important that
you've ever read in an ezine. Isn't that better than having that
information scattered amongst 20 or 30 ezines?
When you have
in place a well organized system like this, it changes the way you
view new information. Instead of feeling overwhelmed by new information, you'll
simply place it under the appropriate Information
Category.
And when you need that information, instead of searching
through dozens of folders in your email client, you'll know exactly where it is.
This system has saved me an enormous amount of time.
Eventually you'll
end up with a large document that contains as much valuable information as any
web marketing book. And it'll be much more up to
date!
(c) 2000 by Michael Southon
Michael Southon has been writing
for the Internet for over 3 years. He has shown hundreds of webmasters how to
use this simple technique to get massive free publicity and dramatically
increase traffic and sales. Click here to find out more
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